CRM Solution

Our CRM feature is crafted to enhance guest experiences by serving as a comprehensive database, capturing detailed guest profiles. These include contact information, preferences, relationships, billing addresses, guest history, price agreements and specific requests.

From a single profile, access past, present and future reservation details. By using this information, VIPS CloudPMS helps your team to anticipate guest needs, improves communication, and empowers them to create exceptional experiences in every interaction.

Having accurate and up-to-date customer data is one of the most valuable marketing assets for any hotel. To ensure that each contact has a single central profile in VIPS CloudPMS, we have introduced our Match & Merge functionality in the CRM module. By creating custom criteria sets, the system will automatically provide you with relevant merging options. Avoiding duplicate or incomplete profiles has never been easier than with VIPS CloudPMS Match & Merge